After getting published, it’s important for authors to make the next big step—publicizing the book. Going public is the toughest part. It’s not simply about connecting with the right book marketing consultants. But, what really is in book publicity campaigns anyway that authors need to invest in it?
Book publicity campaigns help authors’ works become visible in the book market. If a book remains unpublicized, how then will your target readers know your book exists? By seeking the help of professional book publicists, authors have a greater chance to reach their target audience. Aside from that, they become visible in the radar of traditional book publishers. There are a lot of book publicity campaign services that an author can choose. Ranging from regional scale of publicity to international, book publicity firms.
Through digital book marketing, becoming market visible in a global scale is not at all impossible. It helps authors build a strong foundation through various social digital platforms. Once digital book campaigns successfully lure target readers, converting them into book buyers will be smooth. Since this goes all over the web, the targeted market is on an international scale. Thereafter, your book sales will experience a sharp fluctuation. As book sales keep rising at an exponential rate in only a short timeframe, traditional publishing firms and movie industries might take interests in your book. Thusly, signing a business deal with these literary industries is more likely to happen.
Sounds like something you can do all by yourself, right? However, in all actuality, achieving this requires the brilliance of experienced book marketers. Otherwise, book publicity campaigns wouldn’t exist.
Although struggles are lesser now compared to traditional marketing, it doesn’t mean digital marketing is void of struggles. Despite years of experience in the field and familiarity of book publicity struggles, even experts still encounter them. However, they always come up with innovative ways to rise above these challenges.
Authors don’t usually think book publicity campaigns are a waste of money. Sometimes they lack the confidence to actually be in the market due to reasons of failure. Yes, there are risks in publicizing a book, considering you are competing against other authors. That is why authors have to choose the right publicists. Ones who are willing to journey with them all throughout the book’s publicity journey. Finding the right publicists is a challenge. But, once found, you can guarantee yourself that your book and the message you weave in it will reach your readers.
Talk to a Publicist or a Publishing Agent to help you with your Publishing and Marketing Needs!